Tourism Regina Launches New Promotional Video for Regina

Tourism Regina Launches New Promotional Video for Regina

June 3, 2014 – Tourism Regina launched a new, dynamic promotional video today that showcases the energy, all-season attractions and the unique attributes of the Regina region. This video will be available online at tourismregina.com and will be used by Regina Regional Opportunities Commission (RROC), Tourism Regina, Regina Hotel Association, Events Regina, Conventions Regina and other stakeholders, to build excitement about visiting Regina and experiencing all we have to offer.

The video was created to, “communicate that Regina is a fast-paced, exciting city and very much a part of the ‘New Saskatchewan’ and that we are ready and willing to welcome you” said John Lee, President and CEO of Tourism Regina. “It also illustrates that we are equipped to host events and conferences in first class facilities. We are leveraging our competitive edge against other municipalities and potential hosts of events and conferences.” Lee added.

Shot in the style of a music video, the video features the local band, Fly Points, performing their upbeat original song, “Always Do” live at McNally’s Tavern. High energy clips featuring attractions, unique experiences and major events are interspersed throughout the video, increasing the emotional excitement of the viewer. The video culminates with the tag line: Regina welcomes you. We always do.

Tourism Regina would like to thank the Regina Hotel Association for sponsoring a number of our marketing programs in 2014, including the production of this new video.

The launch of the video is also paired with the launch of the “Regina Welcomes You” contest. People are encouraged to visit tourismregina.com/regina-welcomes-you, watch the new video, and then enter online to win a getaway weekend package for two in Regina. The contest runs until June 22, 2014 and will be promoted throughout Alberta and Saskatchewan.

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Media Contact:
Lisa Avery
Regina Regional Opportunities Commission | Tourism Regina
P: 306-751-8781